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Shopify development
For stores that have outgrown their template. Custom themes, private apps, checkout extensions, migrations and integrations. The full-depth Shopify work.
- Custom themes and apps
- Migrations from any platform
- Shopify Plus experience
- You talk to the developers
gce shopify client-store --custom
custom theme ........... built from figma
checkout extensions .... upsells + gift wrap
custom app ............. b2b price lists
erp sync ............... inventory + orders
lighthouse 96 · conversion up, support on
When to call us
The theme editor only goes so far
The template has hit its ceiling
Your brand outgrew the theme it launched on. Sections fight you. The design looks like three other stores. Every workaround adds another app.
You need features Shopify doesn’t ship
B2B price lists, configurators, subscriptions with rules, custom checkout logic. These need a developer, not another $29/month app.
You’re moving to Shopify
From Magento, WooCommerce, Neto or a legacy platform. Products, customers, order history and SEO all have to arrive intact.
Traffic is fine. Conversion isn’t.
Slow templates, cluttered journeys and clunky checkouts leak revenue quietly. Speed and UX work usually pays for itself fast.
The work
What we build
Design-file-to-theme builds, private apps and ERP plumbing. Every project is quoted at a fixed price and supported after launch.
- Themes
Custom theme development
Your design built as a clean, fast Online Store 2.0 theme. Sections your team can actually use. No page-builder bloat.
- Apps
Custom and private apps
When the app store doesn’t have it, we build it: private apps, Shopify Functions and checkout extensions made for your exact requirement.
- Migrate
Platform migrations
Products, customers, orders and SEO moved from Magento, WooCommerce, BigCommerce, Neto or anything with an export. Redirects included, so Google follows.
- Speed
Performance and conversion
Theme audits, Core Web Vitals work and checkout friction removed. Measured before and after, in numbers you can see.
- Connect
ERP, 3PL and accounting integration
Shopify wired to Xero, MYOB, NetSuite, Cin7 and your 3PL. Inventory, orders and payouts flow without anyone re-keying them.
- Support
Ongoing development and support
A standing arrangement for the stores we build: updates, new features and a developer who already knows your setup.
Why us
Two decades of ecommerce, applied to Shopify
We built stores before Shopify existed, and we’ve built on Shopify since it arrived in Australia. Most “Shopify problems” are really ecommerce problems: catalogue structure, shipping logic, tax, integration. We’ve solved them on every platform.
AI tooling now does the repetitive layers. That makes senior time affordable for stores that used to be priced out of custom work.
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Senior developers, not a ticket queue
You talk to the people writing the code. Small team. Direct answers. No account manager in the middle.
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Standard Shopify, no weird dependencies
Standard theme architecture, documented apps, your accounts. Any developer could take over. None has needed to.
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Straight platform advice
If a $29 app covers it, we’ll say so. If your store shouldn’t be on Shopify at all, we’ll say that too.
How it runs
Scope, quote, build, support
- 1
Scope call
What the store needs, what exists today, and whether it needs custom work at all.
- 2
Fixed quote
Scope, timeline and price in writing within 48 hours.
- 3
Build
You watch it come together on a preview theme or staging store. Weekly check-ins.
- 4
Launch
Orders, refunds and notifications tested end to end before anything goes live.
- 5
Support
Most clients keep us on for ongoing improvements. Some just call when they need us. Both work.
Fair questions
Before you ask
Custom theme or customised theme. Which do we need?
If a quality theme covers 90% of your design with light customisation, that’s the better-value answer, and we’ll tell you so. A fully custom theme earns its cost when the brand, catalogue or buying journey doesn’t fit any template. That’s usually an established store with real traffic.
Can you migrate our order history and SEO?
Yes. Products, customers and order history come across. Order history arrives via import apps or the API, with some platform-specific limits we’ll flag up front. Every old URL gets a redirect, so your rankings follow you instead of resetting.
Do you work with Shopify Plus?
Yes. Checkout extensibility, Functions, B2B features, expansion stores and the integration work that comes with Plus-sized operations. We’ll also tell you whether you need Plus at all, or just good engineering on standard Shopify.
Can you take over a store another agency built?
Regularly. We start with a code and app audit so you know what you’re sitting on, then take it from there. We won’t bad-mouth the previous developer. Everything made sense to someone at the time. Our job is getting your store moving again.
What does Shopify development cost?
Every project gets a fixed quote. Theme customisations sit at the small end. Full custom themes and private apps cost more. Migrations are priced by catalogue and history size. Support is a modest monthly arrangement. You’ll have a number before any work starts.
How does AI change your Shopify work?
It compresses the repetitive parts: scaffolding, imports, boilerplate. Projects that used to take months now land in weeks, and senior attention goes to design, UX and business logic. Same craft, shorter invoice.
Talk Shopify
Tell us about your store
A rebuild, a migration, a stubborn feature or a slow theme. Describe it and you’ll get a straight answer and a fixed quote.
0413 997 229- Fixed-price quotes, in writing
- Direct line to the developers
- Straight advice, even when it’s "use an app"