Lead In Electrical is a Yamba and Clarence Valley electrician. Twenty-plus years in the trade, licensed in both QLD and NSW, and the kind of local business that lives or dies on being found in search. The website was the problem: a slow, plugin-heavy WordPress build that was hard to find and slower to load. We rebuilt it in Astro. Here's what changed.
The starting point
The old site did what a lot of small-business WordPress sites do. It worked, just. Every page spun up PHP and a stack of plugins before a visitor saw anything. The design came from a theme, not from the business. And very little underneath it was working for local search. For a trade that competes on "electrician near me", that last part is the expensive one.
What we built
We rebuilt the site page by page in Astro (fast static HTML, a cleaner design built for the business) and migrated every piece of content across. No page builder. No plugin stack to patch. Hosting that costs a fraction of managed WordPress. But for a local trade the real work is the search groundwork, and that's where most of the value landed.
Every SEO signal carried across, then improved
A WordPress-to-Astro move only works if the search equity comes with it. On top of the usual migration hygiene, we did the local-SEO work a trade site actually needs:
- A page for every service: switchboard upgrades, electrical rewiring, emergency callouts, air-conditioning installation, lighting and powerpoints, and smoke-alarm installation. Each one written to rank on its own, not buried in a single "services" list.
- A page for every location served: Yamba, Maclean, Iluka, Grafton and the wider Clarence Valley. A local search lands on specific, relevant content, not a generic homepage.
- Titles, meta descriptions and headings rewritten around local search intent, with a clean, crawlable heading structure on every page.
- LocalBusiness schema, an XML sitemap and a full 301 redirect map. Every old URL points to its new home, so no ranking was left behind in the move.
- Consistent business details and click-to-call throughout, matching the Google Business Profile so the signals line up across the web.
The result
Astro ships plain static HTML, so the speed gains are big. Speed is a ranking signal. The rebuilt site scores near-perfect in Google's PageSpeed Insights:
Performance 99, Accessibility 94, Best Practices 100, SEO 100. A plugin-laden WordPress site rarely gets near those numbers without constant tuning. What matters more to Lead In Electrical: the site now has a page ready to rank for each service in each town they cover, loading in milliseconds on the phones their customers actually use.
See it live at leadinelectrical.com.au. If your business is stuck on a slow WordPress site and losing local searches because of it, this is the move we make. Send us your URL for a free audit.